【 Weak current College 】 on property management in the community of the importance of business services

Summary: with the Beijing municipal housing construction in the rapid development of the community of commercial facilities demonstrate their importance. This article by Beijing top grade apartments case analysis, perspective property management goods purchasing this link, property management, commercial service in this concept.

In recent years, Beijing has a commercial real estate boom. However, one side is the spectacular commercial real estate, while those living in the new community of residents for the daily necessities of procurement and worry. Property management how to facilitate shopping, effectively meet the needs of community living, building livable communities, will be the practice in property management.

A review of the commercial establishments,

Place of business is to provide the consumers with comprehensive consumer object, which not only has the retail stores, franchised stores, there are a variety of services, entertainment, banking, etc., it is a way to let or sell real estate (pitch) for all types of merchant retail goods or provide services for operating income and investment income of the property. Now, people often say "commercial real estate", including real estate development of floor traders, commercial Street, lifestyle, and other commercial use of property, community business facilities also come within the category.
With the rapid development of commercial real estate, commercial real estate development flaws gradually, its problems with the development of the heating mode of operation has exposed continuously, architecture, planning, hysteresis is the restriction of its three major development.

1, business integration operation services to real estate management within the region.

Residential commercial facilities are based on community needs, residential area of hardware requirements and the enterprise's own strength design of some of the convenience of the project, such as convenience stores, small supermarkets, fast food shops, beauty shops, clothing stores and laundromats, these are indispensable for the common people. But now many new community, community business development difficulties, at the same time, service to the people of community business and become a nuisance to the largest source of dispute.

Conduct community business integration operation service is not only the conventional services, property management, based on the actual needs of the life of the owners of the property management company's higher requirements. From a broader perspective, community business integration operation service is social services to real estate management within the region.
2, community survey on commercial facilities.

On department stores, supermarkets and other retail planning and management needs to consider to market positioning, business area, operational costs, and other content; commercial real estate investments to consider for sale lot, architecture, real estate marketing, etc. Property management company in the current Community commercial facilities ragged, how to develop services and enables owners of satisfaction, is our research topic.

If the type of commercial huilongguan community to catering mainly to the lack of large and medium-sized professional commercial market, regional development level relatively backward, total lack of commercial facilities, quality is low, a small scale. According to a recent home market research agencies on huilongguan survey showed that only 1% of the respondents on the existing commercial cultural facilities, very dissatisfied with up to 57%.
3, top grade apartments commercial facilities.

Recently, the author of five luxury apartment in an investigation, the investigation of the apartment, from 2002 to 2005, check-in, the apartment area at 10 million square meters to about 20 million square meters, of which several comprehensive project office are built bottom to stores and specialty stores. Black dots can be seen, one can see the following characteristics:

1.
Upscale apartment generally has a Club House. Clubs are generally rented by the developers, so the Club for community service functionality cannot be truly embody. In order to operate, often absorb community outside of consumers, causing resentment and community residents.

2. the clubs generally contain commercial service facilities. Clubs, shops are generally smaller, in about 20 to 70 square meters, more than just sell some high grade tobacco and liquor, convenience food, small wares, cold drink, operators tend to be personal lease.

3. depending on the apartment area, demand for commercial facilities appear strong contrast. In the fourth ring road, new project as a geographical position, transportation, community owners on strong demand for commercial facilities and become complaint hotspot. But in the CBD core lots and the city's new project, community owners demand response.
4. the survey also found in the CBD and surrounding upscale apartment owners of investment accounted for more than 50%. Tenants and rental vacancies more often to maintain in the households of 20% to 30%. In addition, community residents demand strong commercial facilities, and owners of lifestyle changes, such as Dink family, single people, the diversity of the modern catering, Commerce, busy nightlife and more generally with the car to make the living, entertainment coverage increase.

5. Although some owners need commercial facilities, but do not want environmental harassment "occurs".
Second, property management companies to meet the needs of the owners of commercial services reducs

Community business features, first customer of territoriality; second format compatibility; third, the residents of consumption habits; fourth, the neighbourhood of affinity; fifth, the stability of earnings; the last is the dependence of community business. To this end, property management companies to meet community needs, meet the owners living in community owners business needs, should do well in four areas:

1. do a good property management work of early intervention

In real estate development project, planning, design, construction, property management companies actively do property management early intervention, related professionals, collect data, according to the property is located above the overall layout considering property to study potential owners and consumption habits, visit neighboring property and commercial facilities, according to the property management company past commercial facilities management experience, the Community commercial facilities and service contents, etc.
2. participation in the Club setting and management

Some communities will have a YuMusic nature sites together, collectively referred to as the "Club", that is able to provide health, entertainment, communication. At present, domestic clubs are also integrated into commercial service facilities. If set to the Club, can not provide good management has a direct impact on community living, and even some property management company and club managers conflict, conflict. Therefore, property management companies from project start stage settings for active participation in clubs and the management for the developer or operator made useful practical recommendations, or a partnership, is a consideration for the long-term interests of the owners.

3, in many cases the community planning has been completed, the building has been sealed, property management companies will not ask developers change, there may be a problem in commercial facilities or Club setting, property management companies have the following practices to meet community demand for the owners of commercial services:

1.
"≫ if property community 10 to 20 million square meters, property management companies should actively searching for available housing for the community to introduce or to set up a 24-hour convenience store, an area of 50 to 100 square meters, meet the most basic needs of daily living.

2. in accordance with the needs of the owners, daily scheduled for community residents opened shopping shuttle or introduced into a neighboring business units to develop community owners door-to-door services for residents of the meal trays.

3.
Arrival to the owners of the service guide or community service journals published around the commercial service information (address, telephone, travel routes, etc.), business advisory services information.

4. implementation of the comprehensive development of business place

Integrated development of the business place is in the area of an existing property management into an integrated management service for project preparation (reconstruction and local additions) housing and venues to meet existing facilities is insufficient to meet the needs of the owners. Of course, property and development related to planning, financing aspects, in full respect for the will of the owner, in accordance with the principles of economical, fully justify the premise of the property management company and then implemented.
Property management company to win the community owner's welcome, respect, must meet community owners at all levels of service requirements, adhere to the "people-oriented, Sung this pragmatic, consolidating the service concept of innovation". Property management business-to-community business thinking is not just limited to whether there are business facilities, there are a number of large commercial facilities, and more importantly the property size of this community, the community owner's lifestyle, observation of understanding the needs of owners of life, and practical services to meet the needs of their lives and meet their shopping needs, solve their problems, and enhance the reputation of property management companies, improve enterprise competitiveness, is the current state of a harmonious society, livable city, take the initiative to take on the responsibility of social empowerment.