【 Weak current College 】 on developers since the set of property management company the advantages and disadvantages of

Summary: the current domestic real estate companies, especially large real estate development enterprises, have their own property management company, part of the property management business has entered a grouping operation mode, while the real estate enterprises in their construction project selection stage, property management companies are also under the property management company as the preferred. So, the choice for real estate companies, property management companies and landlords, what are the "profit", where "cons"?

Real estate enterprise subordinate property management companies and other property management companies, has an inherent advantage these companies often is accompanied by the respective real estate companies of the first project of the construction is complete and the birth of the same period, they do not need to project and fierce competition. This natural blood relationship, enabling them to set up and join us at the beginning of the project, to obtain their real estate businesses including project sources, funding and information of the multi-faceted support.

From the current market situation, property management, real estate enterprises in order to guarantee the return, in project delivery, especially in the early stages of development of project delivery, tend to increase its property management companies in the investment management services, thereby ensuring the property management business operation and management of service quality, objectively speaking, this investment will also enable owners since the beginning of the stay will enjoy a high quality service. Property management firms and real estate enterprise integration, also, to a certain extent, protection of the interests of the owners, particularly in the real estate business development has finished removing field still objectively preserved the property owners and real estate channels of communication between enterprises.
With real estate Enterprise construction project, the construction area, property type, the development of real estate enterprises not only for its property management business provides a source of income, objectively or to their property management business has created a "benefit" to the scale of the opportunity of changing, many real estate enterprise's property management companies in the short term rapid development and growth, or even become an industry leader in the "." This is the "benefit", the "cons" and what?

1. subject to the influence of the "blood" relations, easy on developers and owners "by splint gas"

Real estate companies choose their property management enterprises in brand building and maintenance, is available through each project management services to build brand, finally reaching the project to project the brand and the real estate property management brand support parent brand of perfection, continuity and enhance the formation of the real estate master brand a strong support. In this kind of interaction of surface also exists a flourishes, the possibility of a ruined. In the domestic property management rules is not yet perfect, the landlord's rights are not fully rational today, property management companies should not be subjected to a lot of burden, many enterprises are already overwhelmed, in this case, once the real estate enterprises only from sales, return on account of their interests, or because the market for a variety of reasons for the item sales impact, often at the expense of the interests of property management companies, in particular, some real estate enterprise, owners of construction quality, after-sales service or views or vent dissatisfaction, not actively trying to resolve in the face, but one of its property management business as the "wind wall", and property management company for the parent brand for real estate maintenance responsibility, not to market behavior to circumvent, only hard shoulders. If this situation persists, not only items of market reputation, property management firms and real estate enterprises "with wearing a pair of trousers" impression will gradually in the hearts of owners and reinforced, so that the owners of property management companies and real estate businesses lose confidence and ultimately lead to property management firms and real estate enterprises in brand damage.
On the other hand, the early management of real estate companies to invest, as a real estate subsidiary of property management companies have certain advantages, but also because the blood relationship between them, the majority of owners of real estate property management enterprise tends to cling to a suspicion, can be said to be the inherent lack of trust, when a landlord and a dispute arises between a real estate enterprises, owners of property management companies can stand at the fair, fair stand up coordination, still have doubts. Especially in the epilogue of owners rights, and rights of way and often violent situations, these doubts on property management company's work will lead to larger problems.

2. susceptible to developers of control, beyond

It should be said that a considerable part of the real estate enterprises in organizing their own property management company, is based on real estate Enterprise brand maintenance needs, so in the latter part of the property management company operates in the property management business and real estate businesses with their respective responsibilities, rights and benefit, and in the actual management business process gradually refined, thus facilitating the development of the property management business. But there are some real estate enterprise, failed to clearly recognize the property management services and real estate service, or even aware of, but in the actual operation will remain the property management company as its after-sales service department, property management services and real estate service, the original belongs to the after-sales service areas driving to the property management business, increased property management business operating costs, enables property management enterprise original market behavior section transformation into real estate enterprises directive sex. This is living in increasingly competitive market, ultimately won by market behavior for the survival and development of property management companies is very negative.


In addition, the real estate enterprises under the property management business as the reporting relationships between the two, many issues had to bow to the will of the real estate business. For example, on project management issues, as a property management company, in undertaking the project, identifying management programmes, mainly based on market demand, management, operating costs, and so on, instead of the real estate sales, return on investment. But when a property management company belongs to the real estate business, they had to because of the real estate business "with sales" that ground at the expense of their own interests.

Third, the lack of a sense of crisis, the market competitionIs low, the market for property management of benign development have some negative impact

Property management of real estate companies in the enterprise as project selection property management enterprise, basically adds the item to their own property management firms to manage, property management companies to provide "more", but also very easy to acquire most of the real estate property management company ", not" do not worry, these property management enterprises because without worrying about the pressure of competition in the market, many enterprises do not have any sense of competition, unwilling or disdains to participate in market competition, and is satisfied with passive acceptance, manage their real estate enterprises in construction projects. Even if there is a competition of crisis, because long-term dependent on the construction and real estate companies, most of the real estate enterprises affiliated property management company nor may give to the market looks to fit their own projects, more difficult to have the strong market competitiveness.

Of course, with property management and continuous operation of the market, most real estate Enterprise specification of property management companies have begun to feel the presence of a crisis, coupled with the national, provincial and municipal laws and regulations related to also expressly encouraged real estate enterprises through tender selection of property management companies, which makes the room
Real estate enterprise's property management companies began consciously training, exercise, increasing the competitiveness of their enterprises, real estate has gradually started by tender selection of property management companies. However, because the real estate enterprises and its affiliated property management company "mother and child", as well as real estate enterprises affiliated property management company in the known to the project, communication facilities, and so have other property management company unparalleled convenience and advantages, this competition is not equal, and not only affects the other property management company's survival and, more importantly, this kind of inequality for property management of fair competition between enterprises, building a stable, orderly, and fair market order certain negative impact.

Recalling our property management for over twenty years of experience, developers choose their property management company to manage things have been a large scale, in the construction industry, due to the laws and regulations in the early days of unsound mind, the market mechanism is not perfect, many real estate companies of the property management company in the management, operation and service of process also has this or that problem. But with property management level of the market, real estate companies on property management business choice, but also from the initial specifies their property management enterprises implementation management gradually evolved to the current selection in the market. As China's property management market more perfect and specification, different "origin" of property management companies are all integrated into the market, to accept the fittest tide of market.

Reference documents:

1. quarter as editor in Chief, the into property management law, economics and business, publishing house

2. Mr Xiaogang, Wang Xu Yun, youhua, the property management Troubleshooting ", Sun Yat-sen University Publishing House