Tuesday, December 14, 2010
【 Weak current College 】 on commercial property management of real-world problems
Summary: set business, entertainment, and many other functions, use a wider range of commercial premises, the rapid rise in national, integrated commercial building property management issues are also placed in people's eyes.
I. characteristics of commercial property management
Commercial property management and other forms of property management, it service quality and management level requirements are higher, mainly has the following characteristics:
(A) security. Faced with hundreds of family businesses, tens of thousands of people flows of commercial property management, safety is the basis for all work, no security, all you have done before is zero. Consumers are not guaranteed to have no safe place to shop, merchants will never choose no property protection of your business, commercial and shopping center, the more expensive residential and shopping centers as Jinan commercial property represents the brand, how consumers and businesses to create a shopping paradise, you should always tense with a security neutral without unproductive.
In the successful establishment and maintenance of the "air defense, prevention, security," the combination of the three security barrier at the same time, in line with the public security Department doing economic group civilian police force of the reform work, the author company actively organize material declaration on the establishment, the Commander of the Brigade the regulations has been modified, with the support of the leadership at all levels up to 120 people in the Security Brigade. The Commander of the Brigade was established so that the more expensive residential and shopping centers, expensive and shopping center and the whole business company's security work further strong protection. The Commander of the Brigade was established, in the original security on the basis of the work, expensive and property increased safety professionals (Po plain clothes and security personnel in control) business training, through the adoption of the "Please come in and go out" approach to training, improving the professional skills. Dispatched personnel, legal experts conduct special training for new employees to conduct rigorous training, through training, safety made more prominent. In strong support of the public security organs, the more expensive residential and shopping centers, expensive and Plaza also has established a pick up items linked to the station, regular contact with the local police station, has been a consistent loser, received a good social reputation.
Security is a need for a regular work, for any small security risk is not spared. In safety at work, in the event of any flaws, property management companies may be standing on the dock.
(Ii) service for the purpose. As a property management company "think customers are thinking, anxious customers are eager" is a fundamental prerequisite for good service. Property management business as the building of water, electricity, sewage, and other expenses of the remit, to fully utilize and power, running water
Company, sanitation services, and other departments of the business relationship and actively seek preferential policies for owners save every penny. To the author's company, for example, through contact with the environmental sanitation Department, actively seek to charge waiver of preferential policies, only one item per month for the jurisdiction of two shopping savings of one third of the sewage fees.
To improve the service you must establish a quality high professional management team, the author company mainly taken the "going out and inviting in" manner, in accordance with the requirements of technical supervision departments, regularly organized in the company's professional staff expertise and training; the company is actively associated with local professional colleges, the signing of the "combining" agreement, establish a college internship practice bases, the idea of the latest, up-to-date knowledge of the introduction of the company, to each employee to help companies in management science, technology, innovation, technological progress, in the building of enterprise culture, to build the corporate brand, staff contingent on make a difference. While fully utilize existing hardware facilities, many years of successful work experience for our students to provide a stage to display their talent, their massive book knowledge to practical work, theory and practice of combining the future development to lay a solid foundation. Companies gain advanced knowledge and achieved good social reputation, won the "win-win" situation.
(3) management is guaranteed. As a property management company, in day-to-day work to management and integration services, the provision of quality services at the same time, strict management. In the operation of the external management firm, to strengthen communication with owners, commercial property management system owners Committee functions and role of far inferior to ordinary residence, easily lead to the management zone by property management company "monopoly" of the situation, not able to effectively control and constraint in some non-canonical property management company not normative acts. In order to better protect the public interest of the environment and the landlord, property management companies in the formation of work, supervision and promotion should be from the consumer's perspective, the establishment of a regular property management and coordination system, through meetings, property management companies and landlords face to face daily service and administration process for resolving common discussions, find a mutually satisfactory balance reached the mutually reinforcing effect.
Mall renovation are frequent, property management companies and shopping centres decoration sector inevitably produce some friction. Do a shopping centre, decorated in a very important construction management. Property management company should take the initiative to promote the construction safety code for access to shopping and construction units strictly for venue construction procedures, on the need for fire, the fire site, and send the specialist care hot construction guidance for construction, the power of individual construction really weak units by property management company according to the market for paid services, ensure that the shopping centre of business activities, but also meet the requirements of the property management to achieve a win-win results.
For the convenience of shopping centre investment, property management companies to provide high quality service. For example, shopping centre, in a larger rebuilding, property management companies in ensuring the quality of construction safety and construction, as much as possible to simplify the construction approval procedures for businesses entering the market with a green channel.
Second, market brand development and progress
Commercial property management company wants in the fierce market competition, only go "establish enterprise image, create brand". Property management companies to establish sinceSelf image, create your own brand, developing quality services is an important way. Only the good service, in order to get the owner's authorization, to the majority of owners in the minds of a good corporate image, then society improve good reputation, and enhance market competitiveness, to increase the market share of the enterprise, to create greater economic benefits.
3. grasp the opportunity to develop, troubleshoot difficult market
Commercial buildings and residential district, in function and service objects on black-property management, commercial property, apart from the General property management, plus special management services. But as commercial property management businesses still need to rely on market development. Property management companies should be determined to seize the opportunity development enterprises, accounting for market share, and expand the size of the enterprise, enterprise-scale. At the same time to a sector-based, diversified, so that you can enhance the development of the property management business. Property management firms do well in the main business, can be combined with business realities and benefits, and will continue to expand the business for the enterprise to increase income-generating accumulation, and promote the growth of economic efficiency of enterprises. But it is important to note that the property management industry is not lost, not minor and not, for instance, a variety of business is to focus the main industry, centering on providing customers with a variety of life support for paid services.
To sum up, commercial property management companies must take full advantage of the special nature of the commercial property management, grasp it, grasp the market position of the enterprise, and establish the brand, and constantly open up the market, promoting stability and sustainable development of enterprises.
Reference documents:
1. song Jianguo, commercial property management ", South China University of press, 2004.1
2. the modern property management profit model A model of success
— — Profit strategies, models, case studies, practical compendium of electronic publishing house, Beijing Totem
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