【 Weak current College 】 smart home application

Keynote
From China's "digital city" of the building to the real estate industry flourish … "smart home" market opportunity. It can be said that it was optimistic about this huge potential market, manufacturers from different industry for some time, and the "intelligent home" concept also early speculation in the Chinese market. From the moment, though smart home technologies have a certain amount of accumulation, the product has gradually matured, but from the market come to see that even the target groups, most people still hold to the notion of a "high" feeling.
So, what's blocking the "intelligent home" products to the consumer? "in the current application of" column, from the product itself A&S stability and calls for a unified standard, will start from some of the practical side to explore how to turn on smart home products for large scale applications.
1. as far as you know, the 2006 smart home products in the market performance?, in market acceptance, important progress seen in?
Shi Liang Yu: smart home market development generally optimistic because either from the product or from customer understanding of the smart home, have a very large increase. Especially this year, we felt great pressure from the market. Because, it seems suddenly many customers, we have an overwhelming feeling, but also because of the whole community of project sprawl is our expectation that cause the product to supply temporary shortage situation. Through our developer and end user contact and communication, we find that they have the smart home home interest beyond our imagination and almost have the feeling of coming earlier. This year's several discussion items are derived from other leaders in understanding our products begins immediately after the action, and build the sample, this phenomenon for real estate project, it is difficult to see.
2. you think that the current market users on smart home's main demand is reflected in what respect? to your company's product application examples, the design of a set of practical smart home products need to be considered from what?
Shi Liang Yu: first, users need on their own meaningful products, smart home is the same, for example, a daily switch light problem, if you have a remote control or a control device, able to help us control the light switch, are you sure to life convenience, you will need. In fact, if you just put ourselves as a user, we need? what others should also not too much difference. Principle is applied. Through our continuous review, we found that users of smart home needs at present mainly in: lighting control, security alarm, electric curtains, background music, etc. (Please note that order). Of course users need also need our guide, but we could not have rigid will users do not need to impose on each other's products. But the users themselves lack for smart home products enough to understand that most users will not be able to decide what product to buy, so we need to provide the user with a set of tailored intelligent home programme. So, whether the purchase programme of action is especially important. Design the most important thing is to stand on the customer perspective, understanding customer needs and not standing in his stance that the product better, more advanced, the better. In fact, the end user is not concerned with how many features of the product, what are the characteristics, his main concern is to solve any problem, can bring some benefits, it is not simple enough, much needed, and so meaningful. So don't pursue fancy, customers tend to accept it.
3. How do you see the smart home industry backgrounds of companies participating in the competition situation? from the user's perspective, you think they should take and how competition concept? do you have some good suggestions? (for example, the security system should play in this role, how to combine with other systems, anyway ... ）
Shi Liang Yu: competition always unavoidable, it is necessary only to competitive company progress, users can benefit. Competitors nor who can choose, for the same industry interest in people and companies, their background should not be the same, we want to be different. Because, if the background of the same or close to, easily lead to unfair competition, since nearly everyone, even those ideas.
But anyway, competition should be the two sides and the user should be benign. For example, through the competition can improve the appearance of the product, quality, variety, function, price, enable users to receive real benefit, so as to win more customers and profits. Competition can also improve the company's management, improved corporate image, promotion advertising, thus expanding company, formed the brand effect. The competition is to let us do better than others, more thin.
In fact, competition and cooperation, through competition to spur demand, expanding market capacity, the results of the competition is strong win-win situation. Competition purpose is not to kill the opponent, but to allow yourself to win, if you die, your opponent can only show a weak opponent. Many people starting point I think it is not healthy, the first opponent strangled and then their exclusive market. But the results are often lose.
For smart home industry, many peers in fact is not a competition, but rather complementary relationship, like you mentioned, security system, because the security system is part of the smart home, security is a competitive relationship between manufacturers, and other manufacturers should be cooperative relations. As intelligent home manufacturers to integrate the various systems so that they form a more powerful system for customer service, in order to be able to do this, also need to be the manufacturer of the subsystems, on your own system with a generic interface, to create conditions for system integration. Just like the production of cars, lots of work with the factory, production engine, producing chassis, production gear ... But there is a uniform specifications and finally to assemble into a vehicle. If all the manufacturers are striving to do the whole car, ultimately I'm afraid is that neither of them do not.
4. How is the-Like view of smart home of digital and networked development? which, it was suggested that when IP-based products, the manufacturer will face more service issues (such as a network of maintenance, etc.), in your view? do you think is there some good solutions?
Shi Liang Yu: networking and digital is a trend, it will not change. Because of the benefits is speed, so convenience. It does not become an obstacle to development. If you are concerned about the follow-up service, only the description, not doing preliminary work. Because there is any product, service, limited service only. This depends on the quality, the lower the quality of services, the higher the cost, but also on early positioning is to let the product simple, and even a fool, more complex, higher service costs. For smart home, must be from the perspectives of positioning, it is important to ensure that quality and service life, simplify, as much as possible to reduce the amount of service, or even do not need the service.
5, to home products involved in the industry, for various industry trends, smart home products whether or not there are some complex actions? (for example against China advocated "energy saving" trend and so on, anyway ... ）
Shi Liang Yu: you really like this, any one of the industry are concerned about people's livelihood, to meet society's mainstream development direction. As intelligent home industry even more so, we seek is to people's lives easier, safer and at the same time play the role of environmental protection and energy conservation, this is a constant theme.
6, in addition to the standard unified, what other factors limiting consumers ' "smart home" product acceptance? do you think good solution?
Shi Liang Yu: I think the standard role is important, but for the users, in fact, they might not care about standards, they need assurance — quality and functionality. Moreover, the standard is often essential in industry ripe gradually, so we look forward to the standard form, but never rely on standard, otherwise just like chicken eggs, egg chicken, will never result. Consumer impact larger factor, I think it should be on two factors: one is propaganda, a price.
Publicity of decisions to how many people got smart home information, and how much information, get information on how many, only enough bile propaganda, to play a certain effect.
Promotional content decision audience get what information, if the content is simple and straightforward, easy-to-understand that audience accept looks easier;
The form should be diverse, attractive, easy to stimulate further understanding of desire.
Price decide to purchase behavior information ready, users see the smart home products and generate interest, but if the price is not appropriate, users will still hesitate to form orders, so to have a target market groups price positioning. Many users are on the threshold price this road in the smart home bar.