【 Weak current College 】 shopping center management industry characteristics and trends

Shopping Centre in Europe and the United States through half a century later, to become a hotspot for commercial development. Since 1996, Guangzhou Tianhe city officially opened, in China's coastal waters and some developed cities emerged a shopping mall, the most advanced retail form. According to China General Chamber of commerce statistics, it is estimated that by the end of 2003, China opened shopping centre approximately 200, total building area of over 30 million square meters. But the author believes that currently scheduled Mall is far from achieving this quantity. Since the financing, planning, design, business positioning, government regulation and other reasons, in particular on the Mall, the most advanced retail form the essence of the deviation of the shopping centre management experience, leading to massive shopping centre aborted, or barely opened with their minds completely deviated from. This article is to unify the property property Mall (SHOPPINGMALL) as samples, shopping center management industry and its trends.

First, the shopping centre management industry characteristics

And dispersion property corresponds to the residential property management, commercial property typically include shopping centers, shopping malls, office buildings, hotels, etc. directly to business of construction. From an administrative standpoint, the mall management contains most of the content, but also the most complex. The most basic general property management content, with the property management industry's basic features, but also has a very clear business planning, business management, Enterprise behavior.

First, a shopping centre management has the basic features of the property management industry, but the objects in the management, operation of complexity, etc with dispersed ownership of residential property, even compared to other commercial property has a very big difference. At the same time, the shopping centre management in basic property management, based on the combination of comprehensive business and retail management. To the Tianhe City shopping centre, for example: Tianhe city Guangdong Timon (Group) co., Ltd. holds 100% ownership by the Tianhe city property management co., Ltd. Management. A total investment of 12 million Yuan, covers an area of 4.4 million square meters, construction area of 16 thousand square meters, of which 8 stories for commercial undertakings, about 10 000 square meters, 2 underground for car parks, an annual turnover of about 50 billion yuan. Venue including 9000 ton of air conditioning units, 62 of escalators and elevators, 28 2000 Department of vertical door capacity-controlled telephone system and automatic fire order maintenance system. Farm business tenants of 320, staff of about 8000 people. 04 year, 1 million 2 million passenger trips, the flow of 150 million times, commodity, the amount of material in and out of the 50 million tons. Annual equipment, facilities maintenance projects over 21000, maintenance projects over 25000. Average daily passenger volume 32 000. Equipment maintenance, cleaning, gardening, renters management, customer service and management, security, and so on, are the most basic property management industry, but its management complexity is much higher than the same size of other commercial properties, residential community. Therefore, the shopping centre management has the basic features of the property management industry, shopping center management company first, property management companies.

But only for pure property management, the shopping centre management because of differences in the demand for the service object, behavior of to be distinct, and other factors, has its distinctive features: service objects include owners, rental businesses and customers. Owners hire a property management company is to create sustainable improvements to the shopping and business environment, reasonable commercial portfolio and continued timely adjustment to constantly improve the value of the commercial shopping center, the reasonable control of daily operating costs. Relative to consumption in the residential property management fees, shopping center management fee properties is a typical investment behavior. Property management fees paid by lease commercial tenants, but due to the owners of leasing and management fees, management fees bundled with approved standards approved by the owners and transfer payments to the management company. Due to the actual needs and the owners of investment behavior, shopping center management fees standard much higher than other commercial property; the tenants on the requirements of the property management company is the ability to create first attract customers integrated environment to increase operating earnings, the tenants themselves on environmental requirements and the experience has been relegated, rental and management fees on the tenants are cost items, tenants more concern is the sum of both high and low level of the fee is not very sensitive; customer is typical of the ordinary meaning of the consumer, the requirements of a good shopping and leisure environment, perfect, reasonable prices of goods and services, a good business reputation, etc, because of its non-owners, and mobility, short-term consumption (and many consumer not opposite), on the evaluation of the property management company is to vote with their feet, and indirectly through businesses and property owners to decide the fate of property management companies.

Second, the mall management industry trends

Shopping centre management is the most basic general property management content, with the property management industry's basic features, but also has a very clear business planning, business management, corporate behavior, is the fusion of the traditional sense of the property management and commercial management with distinct characteristics of the emerging industry specialization.

From normal operational perspective, because the basic functionality of the shopping center is to provide consumers with the consumption of pluralism, diversity, living conditions, meet people shopping, leisure, entertainment, sports and so on material and spiritual life. Therefore, the central task of the shopping centre management is as market needs change, and constantly adjust and optimize industrial structure, industry structure and brand structure, adjustment of the business combination to form a reasonable, improve, coordinate, to the maximum extent to meet consumer demand for business environments, providing the leasing business owners create maximum business benefits and business value. Therefore, the shopping centre management, both to complete the traditional sense of the highly complex property management content, reasonable control huge daily operations and maintenance expenses, while at the same time on dining, entertainment, cinemas, Department stores, supermarkets and all kinds of professional and specialized shops, on all types of goods and services have full understanding, and combinations of types, styles and combinations of the basicLaw, the day-to-day operations of the basic requirements, have a thorough understanding.

In marketing, customer relationship management, brand management, commercial and cultural exhibition, shopping center management and traditional meaning of property management, and retail sales also has great differences, limited to space, not expand.

Due to the professional management of the company's day-to-day operations to the shopping center have a thorough understanding of the shopping center from market research, project orientation, planning and design, layout, equipment configuration and control is essential to carefully listen to the advice of a professional management company. It can be said that no professional shopping centre management company's full participation in the shopping centre is very difficult to guarantee that construction and operation is successful, the impressive return on investment. As such, professional shopping centre management company has been leading to full participation until the shopping centre's planning, construction, leasing and operating direction.

At present, the shopping centre management company number is from a traditional property management company or a business management company, large retail enterprises serves. Traditional property management companies are managing multiple property, and related businesses in a variety of mixed operating companies, according to the Division of property function, this kind of company's specialization is also far from being able to reach the shopping centre; commercial management companies or large retail enterprises as property management and lack of experience, the management of the shopping centre '. At present, the domestic standard, professional shopping center management company. At the same time, since the relevant government departments, industry sector, industry regulations, such as the shopping centre of planning and design, delegated administration, management, cost accounting standards, service qualification, training and qualification assessment in areas such as competition, managing, directing and regulating effect enough strong domestic shopping centre planning and construction, operation and management have a confusing situation, a wide range of issues. But in the end or the deviation of the concept and the lack of management. The basic principles of the shopping center is sold not only rent, unified management, management management proceeds and property value is a long term investment management process. The Mall is the essence of the real estate business and non-commercial real estate, that is, on the basis of the real estate business. And today sold many shopping centers take segmentation with anti-rent of business, this in order to obtain a cash advance sale shop practices ultimately led to the shopping centre turn into small commodities market, shopping centre, this complex commercial aircraft carrier is very difficult to operate successfully, the owners of investment income expected Basic is impossible. Arising from the various social and economic issues will be very difficult to solve. Shopping centre management company in the search industry in the process of belonging, there have been similar to hotel management industry development trend of the path, that is, the basic property management on the basis of the integrated business management company direction and seek industry belong. Currently, the country is mainly limited by controlling loans and land development to regulate the shopping center industry. In addition, think more simple, direct and effective measures to preserve the integrity of the property right in the shopping center property, which is not allowed to sell the shopping center segment, but you can use the full property of the property for mortgage financing or other forms of debt and equity financing. In this way, investors will focus on the long-term management of shopping centers, the existing problems will not continue. The State property management industry bodies can be found in the shopping center management enterprise qualification level assessment, evaluation, shopping center management honor industry dynamic tracking, practitioners qualification and training, developing specialized standards and policies to guide and regulate the mall management industries.